Social media planner functions

Social media planner functions

In this post, you can ref key functions of Social media planner in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.

I. List of Social media planner duties:

       1.       Lead the direction and development of clients’ social strategy ensuring that all social initiatives align with overall business objectives

       2.       Partner with internal business units on integrated accounts to ensure that social is considered across all executions and customer touch points

       3.       Partnering with our Analytics team to track and monitor the success of online initiatives (i.e. impressions, reach and influence), and provide reports to internal stakeholders and clients

       4.       Identifying key/targeted bloggers by industry and solution area and recruiting, developing and coaching new community managers

       5.       Establishing and cultivating positive relationships with key/targeted social media experts and industry groups

       6.       Experience and working relationships with popular consumer social networking websites such as LinkedIn, Facebook, YouTube, Twitter

       7.       Coordinating social media activities by actively engaging in consumer and industry conferences, blogs, video sharing, online chats, wikis, etc.

       8.       Driving internal and client education by identifying and reporting on digital/social media trends

       9.       Educating staff on the implementation and use of new technologies

    10.       Partnering closely with IMG, Brand Strategy, and Connections Planning in developing and publishing internal strategies for social media projects, promoting and evangelizing social media activities internally

    11.       Support  business development as needed with strategic thinking, research and analysis

II. List of Social media planner qualifications

             1.        BA or BS in Marketing, Communications, Business or other related field

             2.        3 years of social media experience, must include experience with and understanding of:

             3.        How large companies are utilizing the various social media platforms (i.e. Facebook, Twitter, G , Instagram, Pinterest, Youtube, etc.)

             4.        Social analytical tools, social KPIs and social bench marketing resources

             5.        Leading social media strategy development and identifying approaches to optimize social campaigns

             6.        Managing and providing recommendations on how to effectively improve social platform engagement

             7.        Producing regular enterprise/company-wide social analytical reporting and competitive/ social landscape evaluations

             8.        Working with cross-functional teams to achieve a common goal

             9.        Strong project management skills and demonstrated ability to manage multiple projects simultaneously

         10.        Strong verbal and written communication skills

         11.        Strong ability to analyze data and deliver the story behind the data

         12.        Strong persuasion and presentation skills

         13.        Positive attitude, adaptability, flexibility and strong teamwork orientation are critical